PSYC 215 Lecture Notes - Prosocial Behavior, Cognitive Dissonance, Classical Conditioning
22 Apr 2013
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Social psychology notes (7,8,9,10,11,12,13,14) (post midterm 1/ midterm 2 covers 7-12 + readings) A positive, negative, or mixed evaluation of a person, object, or idea expressed at some level of intensity. Ex/ when you encounter someone new, you will have a response to that situation or person. We always seem to have a response to something (like or dislike) and that is an attitude. Mild or intense, it is essentially a wide spectrum. Valence to an idea, person or situation. Ex/ believe in healthy eating, cheating is wrong, etc. People can have quite intense attitudes on certain matters such as: abortion, same sex marriage, quebec separation, etc. Ex/ republicans hold on abortion and homosexuality, very strong opinions (somewhat crazy). Attitudes are: internal, relatively stable, and positivity or negativity. Attitudes remain, because they have been reinforced, etc. thus when one changes attitude, the original attitude remains, yet it is hidden out of awareness.
