PSYC 215 Chapter Notes - Chapter 8: Elaboration Likelihood Model, Bennington College, Richard Petty
Document Summary
They also serve 4 other functions: 1. Utilitarian function: signaling rewards and punishments: 2. Ego-defensive function: protecting people from undesirable beliefs and emotions: 3. Value-expressive function: reflecting values that people want others, especially their reference groups to acknowledge: 4. Knowledge function: organizing how people construe the social world and guiding how people attend to, store and retrieve information. The ego-defensive function of attitudes ego-defensive function: protecting us from unpleasant facts or emotions. John jost et al. argued that political conservatism is a form of motivated or ego-defensive cognition that helps people ward off certain anxieties. Identify two core values to political conservatism: 1. Conservatives express greater doubts about any changes: 2. In a 4yr period, most students" political conservatism changed dramatically and played out in voting preferences. 1st year students were much more likely to prefer the republican candidate. 4th year students, the democratic or radical left-wing candidate: 25 years later had a follow up study of 129 students.
