PSY320H1 Study Guide - Final Guide: Cognitive Dissonance, Cognitive Miser, Implicit Attitude

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Before doing a behavior there is: salient beliefs, probability of these beliefs coming true, evaluation (good or bad) of these beliefs. And whether the person does the behavior depends = sum (probability of belief coming true x evaluation) Rated on a scale from -3 to +3. Other peoples" opinions are important two components: normative beliefs (referent"s opinion, motivation to comply (how important their opinion is to you) Whether the person does the behavior depends on sum (nb x mc) , both on scale from - Priming the private self vs. the collective self. Done by making participants think about what makes them different vs. similar to their friends. Priming the private self = attitudes more predictive of behavioral intention. Priming the collective self = subjective norms more predictive. Learned preferences or habits of behaving: predict intention and behavior. Self-monitoring: people who are high in self-monitoring: less likely to display attitude consistent behavior (conform to others behavior)