BU111 Lecture Notes - Digital Camera, Kodak, Stakeholder Management
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BU111 Full Course Notes
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Document Summary
Identifies key variables to be considered in strategic analysis. Management preferences feelings/risk taking measures of the managers. Organization inside the organization (culture, structure) is it relaxed or is riggid. Resources not just what you can find externally include human resources, capital and knowledge. Strategy opportunities that the company is pursuing or choosing not to pursue. All areas link up to one another, sometimes indirectly (it is always somehow connected) What opportunities the business is pursuing determines needed resources, organizational capabilities and management preferences. Critical linking variable each variable related to the next any variable can either drive or constrain strategy. Principle logic consistency or alignment we want to see that each variable is consistant with what the environment says you need and internally you have the skills to achieve it. Examples: p&g strategy in 2000 (inconsistency) didn"t have enough money to keep expanding at such a rapid rate, ikea strategy (consistency) manager worked within what was available to him.
