SOSC 1040 Lecture Notes - Lecture 8: Media Culture, Mass Media, Crass
25 Apr 2013
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Document Summary
Recent stages of human culture: pre-industrial age; ppl tied to basic mode of existence; ppl encouraged to save. $, buy things carefully that last for a long time industrial culture (mechanization of society); machines to replace labour (but ppl became enslaved to labour); exchanged labour for wages to buy provisions to live. Mechanization: commodities produced on a mass scale (not handmade); created power to mass produce. How to get them to buy more than they need? (difference b/t wants and needs) Mass media cultivates and conveys to us consumerism . Part of the social construction of reality (not a natural path) Is the product of intensive planning and design through advertising, marketing and value system changes to popular culture consumers take pleasure in buying commodities; everything centers around commodity. Modern communicative media supports a particular way of life that boosts commodity consumption on a mass scale.
