PSYC 473 Chapter Notes - Chapter 12: Thought Suppression, Fundamental Attribution Error, Hyperaccess

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Stangor and ruble (1989) argued that stereotype strength determines the stereotype"s impact on memory. Strong stereotypes stereotype-inconsistent information is not really remembered. Young stereotypes stereotype-inconsistent information is said to be remembered because of how hard it is to fit this information with the stereotype already held. But not all research works point to the fact that stereotype strength determines stereotype"s impact on memory. Memory bias revisited: behavior that is diagnostic of nonstereotypic concepts. Contact hypothesis: several ingredients need to be in place to promote positive effects due to contact . People in contact must have interactions with each other. Must have equal status in these contact situations. Situation they are in should promote a norm of equality between groups (i. e. there should be social support that sanctions all groups as equals) The behavior observed in the course of the contact must provide the data-the counterstereotypic behavioral evidence- that will allow the stereotype to be dispelled.

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