RMG 200 Lecture Notes - Durex, Strategic Alliance, Product Placement

• School: Ryerson University
• Department: Retail Management
• Course: RMG 200
• Professor: Ken Wong

Document Summary

Process by which a retailer attempts to offer the right quantity of the right merchandise in the right place at the right time while meeting the company"s financial goals. Managed by the senior vice presidents of merchandise (general merchandise mangers (gmms) Managed by divisional merchandise managers who report to the vice presidents. Each divisional merchandise manager is responsible for a department. Each divisional merchandise manager is responsible for a number of buyers or category managers. Merchandise group: beauty & body (vs. food, pharmacy) Category management is the process of managing a retail business with the objective of maximizing the sales and profits of a category. Two reasons for adopting category management are as follows: The category manager is ultimately responsible for the success or failure of a category. Harder to identify the source of a problem and solve it without category management.