Psychology 3723F/G Lecture Notes - Convergent Validity, Discriminant Validity, Implicit-Association Test

• School: Western University
• Department: Psychology
• Course: Psychology 3723F/G
• Professor: Martin Kavaliers

Document Summary

Attitudes are latent constructs and thus have to be inferred from indirect information (observed variables) People are aware of explicit attitudes (aka not implicit diff techs) All items scored so that high scores rep same attitude. Conduct item analysis to eliminate ambiguous/invalid items i. e. item-total correlation must exceed . 3 final scale includes only items that passed item analysis: problems: time-consuming to create. P"s rate attitude object on bipolar eval scales i. e. good-bad, beneficial-harmful, wise-foolish, like-dislike (all at once) Can be used to measure attitude toward any object/issue. All measures of explicit attitudes to date have used absolute rating scales. Rate performance on scale from 0-100, # = percentage of workers whose performance is worse than target. Problems with self-report scales: social desirability. Give answers that are most socially acceptable. Use scale to measure tendency to give socially desirable answers. No right or wrong answers : acquiescence tendency to agree with all statements.