Psychology 2070A/B Chapter Notes - Chapter 2: Counterfactual Thinking, Psychometrics, Operational Definition

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Chapter 2 the methods of social psychology. Self report measures report self-report questions respondent in a favourable light. Yields a score that truly reflects the concept it is intended to measure. Extent to which scores on the measure really represent the underlying concept they are intended to represent: measure two or more concepts and see whether concepts are associated with one another or co-relate. Positive & negative correlation: do not show that measures are causally connected investigator does not control other factors in the environment that might partly or completely explain an obtained correlation. Flexible, can be designed to explore many different issues, easier, obtained in naturalistic settings. Investigations based on pre-existing information obtained by the researcher: utilize wide variety of public data. Investigator watches participants and codes measures from the observed behaviour. Participant observation research researchers actively participate in the settings themselves.

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