MGIS 317 Lecture Notes - Customer Service, Product Design, Recreational Vehicle

• School: University of Calgary
• Department: Management Information Systems
• Course: MGIS 317
• Professor: Ronald Schlenker

Document Summary

Marketing is the management process responsible for identifying, anticipating and satisfying people s needs and wants profitably marketing involves a number of related management functions: One meaning of this word is the place or mechanism where buyers and sellers meet to engage in exchange. The weekly fruit and vegetable market would be one example. However, the term market refers to the group of consumers that are interested in a good or service, has the resources to purchase it and is permitted by law to purchase it. Key definition: consumer markets are markets for goods and services bough by the final user of them. Key definition: industrial markets are markets for goods and services bought by businesses to be used in the production process of other products. When selling a good like a computer to other businesses, the manufacturer will: Not focus on high-street retail stores, but use more resources on industrial exhibitions and direct or personal selling to companies.