MGIS 317 Lecture Notes - Cash Flow, Marketing Mix, Tabla

• School: University of Calgary
• Department: Management Information Systems
• Course: MGIS 317
• Professor: Ronald Schlenker

Document Summary

The role of the customer the four cs. Customer solution: what the firm needs to provide to meet the customer s needs and wants. Cost to customer: the total cost of the product including extended guarantees, delivery charges and financing costs. Communication with customer: providing up to date and easily accessible two-way communication links with customers to both promote the product and gain back important consumer market research information. Convenience to customer: providing easily accessible pre-sales information and demonstrations and convenient locations for buying the product. It includes consumer and industrial goods and service. Goods have a physical existence, such as washing machines and chocolate bars. The first stage is to identify the features of this type of product considered to be important to consumers as established in market research. (diagram page 293 book) This is the pattern of sales recorded by a product from launch to withdrawal from market.