MGIS 317 Chapter Notes - Chapter 4: Smart Criteria, Public Relations Exercise, Uniq Plc

• School: University of Calgary
• Department: Management Information Systems
• Course: MGIS 317
• Professor: Ronald Schlenker

Document Summary

Without the objectives the aim of the business should hardly be achieved. In addition, for an aim to be successfully achieved there has to be an appropriate strategy or detailed plan of action in order to ensure that resources are correctly directed towards the final goal. The most effective business objectives usually meet the smart criteria: S- specific: objectives should focus on what the business does and should apply directly to that business. A hotel may set and objective of 75% bed occupancy over the winter period. M-measurable: objectives that have a quantitative value are likely to prove to be more effective targets for directors and staff to work towards. For instance, to increase sales in the south-east region by 15% this year. A-achievable: setting objectives that are almost impossible in the time frame given will be pointless. They will demotivate staff who have the task of trying to reach these targets.