FILM 240 Lecture Notes - Warner Music Group, Swedish House Mafia, Nine Inch Nails
29 Apr 2013
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Document Summary
People take it personally if you criticize their music taste - research confirms that the type of music that you like communicates something about the type of person that you are. Connect music to important moments of your life (when you met people, where you were when you heard that song) Stereotypical assumptions about character expressed through specific fashion, accessories, appearance. Distinct and recognizable through the way people dress, cars that they drive, etc. 1:1 relationship between a type of music and a way of being (appearance, dance styles, gender, race, region, etc. ) Niche communities - represents how music is marketed. Musical iconography everything is specifically place to evoke certain messages, genres, and emotions. Music can communicate to you that you belong. [ex] rap music: graffiti in the background, dancing girls, expensive cars/boats/jewellery, fitted hats. Country music: landscape, broken-down trucks, plaid and denim, long/good-looking/heterosexual couple, acoustic guitar, crying people, dirt road, flashbacks.
