INTB 2200 Lecture : Lines of Improvement.docx

• School: University of Manitoba
• Department: International Business
• Course: INTB 2200
• Professor: Luming Wang

Document Summary

In some cases like rice nearly 48% of the prices charged to the final consumer is siphoned away by the middlemen. A very small proportion of the consumers paid up price actually goes to the producer-seller. Any program of getting the farmer-producer out of this situation necessarily envolves the breaking up of the monopolistic powers of the trader. Measures to make the producers directly connected with the marketing of the produce are the need of the hour. This may be done by creating a situation where the cultivation has greater confidence in being able to sell his produce in the market. For this it is important to protect the producer s interest. Further maximum share of the consumer s routine can be had by the producer if the conditions of orderly marketing are created. Thus a need is felt to tackle the emerging problems of agricultural marketing more resolutely and efficiently than ever before by regulating the markets.