PSY100Y5 Chapter Notes - Chapter 7: Retrograde Amnesia, Amygdala, Hermann Ebbinghaus
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Encoding involves forming a memory code: encoding requires attention. Storage involves maintaining encoded information in memory over time. Encoding: getting information into memory: the role of attention, you generally need to pay attention to information if you intend to remember it. When we are attending to complicated, high-load tasks that consume much of our attentional capacity, selection tends to occur early. E ortful processing involves picking up information because you are intentionally attempting to do so. Structural encoding is a shallow processing that emphasizes the physical structure of the stimulus(ex. how many letters does a word contain). Phonemic encoding emphasizes what a word sounds like(ex. saying the words out loud). Semantic encoding emphasizes the meaning of verbal input; it involves thinking about the objects and actions the word represent. Storage: maintaining information in memory: incoming information passes through 2 temporary storage bu ers-the sensory store and short-term store- before it"s transferred into a long-term store, sensory memory: