PSYC 2510 Lecture Notes - Classical Conditioning, Cortisol, Operant Conditioning
2 May 2013
School
Department
Course
Professor
Document Summary
Definition: how a person"s group, situation, or relationships influences their thoughts, feelings and behaviour. Focus is on extreme prototypes of hate. Need to distinguish between fear and hate: fear is instinctual/biological, hate is learned/social, the 2 become linked through conditioning. Problems associated with sustained fear: ans in overdrive which depletes our resources, reliance on cognitive shortcuts such as outgroup homogeneity and stereotyping. Unlearning fear and hate is hard work. Cognitive schemas: organized clusters of ideas about categories of social events and people (typees, gender, age, ethnic & occupational stereotypes. Prejudice and discrimination: prejudice is a negative attitude toward a person on the basis of group membership, discrimination is a prejudicial action. Components: cognitive, affective, and behavioural, explicit and implicit. Factors in changing attitudes: source, message and receiver. Theories of attitude change: learning theory, dissonance theory, self-perception theory, elaboration likelihood model. Attitudes: + or disposition towards an object, person or topic. Explicit: aware of them, shape conscious decisions, relatively stable.
