GCM 230 Study Guide - Midterm Guide: Product Placement, Initial, Brand
5 May 2013
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Document Summary
Pictograms and ideograms go way back to 3100bc egyptian hieroglyphs roman numerals. The proto-sinatic script phonecian alphabet started in ancient egypt. In 1445-1500, information exploded due to mass production of books (10 million copies worldwide) Visual aids in form of flourishes that help you guide your eyes; est. Roman type face of 15/16 century emulated classical calligraphy. Sabon was designed by jan tschichold 1966, based on 16th century type faces of claude garamond. Type face of john baskerville were introduced, mid 1800s, their sharp forms and high contrast were considered shocking. Type faces designed by giambattiata bodoni, 1800-1900, are radically abstract. Thin, straight serifs, vertical axis, and sharp contrast form thick/thin strokes. Numerous bold and decorative typefaces were introduced in 1900s. Uniform and upright (like traditional sans serif letters) Helvetica designed by max miedinger in 1957. World"s most widely used typefaces, anonymous sans serif . Gill sans designed by eric gill in 1928.
