SOC 103 Chapter Notes - Chapter 10: Tvontario, Marshall Mcluhan, Horizontal Integration
5 May 2013
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Document Summary
Mass media include any medium designed to communicate messages to a mass audience. Books, news media, advertising, fashion, architecture, monuments, museums, galleries, etc. Culture industry has one function reproduce incessantly the values of capitalist culture. Relationship btw/ culture and capitalism is everywhere, food (omega-3 eggs) Offered more in-depth critique of media as a superstructure". Culture packaged in small # of predictable forms of genres (retelling story over again) Culture industry is the capitalist system (reproduce wealth make money by making movies) Produced by small # of large corporations. There"s simultaneously nothing new/always something new take old familiar faves and switch it up to something new see standardization through: sequels/remakes/romeo & juliet gnomeo & juliet. The audience response is built into the cultural product (emotional response makes you hooked so you continue to consume powerful) Choice is an illusion different individuals are buying products (hipster/business men) starbucks: maintenance of status quo.
