CCT356H5 Lecture Notes - Earned Media, Web Analytics, Social Media Marketing
12 May 2013
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Document Summary
What is advertising: there is a promotional element. What is marketing: you realize the needs and wants. How does being online change both: from advertising point of view online media has not stuck quite well. People get annoyed with the presence of online advertisements. Everyone is trying to figure out the best way for advertising, but nothing is sticking: the second is cost on advertising revenue. There are some facebook ads that are intrusive, not successful, and very bizarre. i. e. you are a pakistani, when you are not. How does it integrate into other media spaces: by not integrating with traditional media, they created something new and interesting. Nowadays, you see news channels that trend on twitter, viral videos, etc. They are interlinked and not intrusive to one another.
