CCT356H5 Lecture Notes - Reddit, High-Yield Debt, Time-Sharing
12 May 2013
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Document Summary
Inbox is still a common access point to internet. Interaction patterns change, as well as etiquette around unsolicited email. Email still relatively new for mass market (again, less than 20 years) Allows for direct marketing at a far cheaper cost. Also more viral no one passes around pamphlets, but might forward/post email. Changes in demographic use to consider email is an old person"s tool now. Transaction emails e. g. , requesting quote, confirming purchase. Newsletters e. g. , regular updates on corporate activities, or push reminders to posts on blogs (e. g. , sheridaninsider) Promotional emails new sales/services, for immediate action. See if they"re still alive? (30% email churn a year a good estimate. ) Manual email sending obviously not very efficient doesn"t handle customer dbs well, often done poorly (e. g. , 300+ cc"s, which is a privacy and info overload problem. ) Esps registered with certification authorities avoid automatic identification of email as spam filtering often based on isp reputation.
