CCT356H5 Lecture Notes - Pagerank, List Of Google Products, Applet
12 May 2013
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Document Summary
And others as browsing portals, similar to library categorization = unsustainable model. Google"s revolution crowded out browsing based options and less sophisticated search engines. Now google and some alternatives (e. g. , bing) Searches are goal-oriented searchers must want what you have to offer. Visibility is key hardly anyone goes to page 2 (or more) Trust in organic search results first options are perceived to be good. Trust is a battle google fights to sustain it. Search as gateway many people have search embedded in browser or as homepage. Spider goes out to find pages to add to index. Engine runs massive eigenvector centrality measure (among 200+ other factors at google) on. Index a cache of all pages spidered, on which search terms correlate with (implications?) search terms vs. index to generate results. Paid placement highlighted results based on payment (google"s revenue model) Organic earned placement based on relevance to search terms.
