CCT356H5 Lecture Notes - Mobile App, Freemium, Emerging Markets
12 May 2013
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Document Summary
10 video ads, mobile marketing and future directions. Youtube very recent history (2005) to acquisition in late 2006. Obvious point of integration for advertising content, but some unique challenges (examples?) Keywords = great for text, less obviously relevant for images/video. Encourage sharing, embeds, ratings, comments (usually where might you not want to do this?) Annotations to link to other video properties. Youtube simplified google analytics on all youtube uploads. Shows views, locations, general demographics, pathways to video, etc. Built on success of super bowl spot. Summer 2010 nearly 200 video responses. Built follower list on youtube, facebook, twitter. Made old brand attractive to new generation significant sales jump. Made isaiah mustafa a star in own right. Hosted on own site complete control over look/feel, advertising, links to related content. Quick access to large network of viewers, more exposure, easy analytics integration but can be prone to embedded ads, interstitial/preview ads, etc. Allowing for transmedia telling of/interaction with storyline.
