ITM 100 Lecture Notes - Free Moral Agents, Behavioral Targeting, Margaret Wente

• School: Ryerson University
• Department: Information Technology Management
• Course: ITM 100
• Professor: Deb Fels

Document Summary

Chapter 4- social, ethical, and legal issues in information systems. 4. 1- understanding ethical and social issues related to systems: Behavioural targeting: increases the efficiency of online ads by using information users reveal online and consumption information from offline sources. Increased use of behavioural targeting has drawn attention of privacy groups such as pipeda. Principles of right and wrong that individuals, acting as free moral agents, use to make choices to guide their behaviours. Failed ethical judgments by management have occurred across a broad spectrum of industries. More organizations depend on computer system for critical operations. Organizations can easily maintain detailed databases on individuals. Companies can analyze a lot of quantities of data on individuals to produce a detailed profiles of individual behavior. Copying data from one location to another and accessing personal data from remote locations is easier. Identify and clearly describe the facts: define the conflict or dilemma, and identify the higher-order values involved.