BUS 237 Study Guide - Human Resources, Cost Leadership, Competitive Advantage
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BUS 237 Full Course Notes
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We see computers everywhere except in the productivity statistics. -----the productivity paradox was born. Productivity paradox: the increase in investment in information technology combined with small changes in worker productivity. Intangible benefits to do the it investment. One response to the productivity paradox was a careful consideration of the value that can be derived from it investment: the first is through productivity. ---- it can alter the way corporations compete: the final way that it investment value is realized is through benefit to the end customer. ----it helps make processes more efficient and changes the nature of competition. Productivity for organizations can be increased either through increased efficiency or effective business processes. Increasing efficiency: means that business processes can be accomplished either more quickly or with fewer resources and facilities (or both) When organizations focus on efficiency they are working toward doing things right.