ANTA02H3 Lecture Notes - Semiotics, Linguistic Relativity, Denotation

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Rose: den- any of numerous shrubs or vines of the genus rosa, having prickly stems, compound leaves, and variously colored, con- love, romance, passion. Dan brown"s character robert langdon is professor of religious symbology. 1857-13 is widely considered one of the founders of 20th century linguistics and semiotics. Meaning comes from convention- agreement and learned, that these letters or sounds evoke a certain image. 1839-13: one of the founders of western semiotics, triadic model of sign. Icons- share some of their physical form with the referent: no smoking sign. Index- do not share any of their form with the referent they instead indicate what they refer to: skull sign. Symbols- symbols have arbitrary relation to signified referent, connected only via the system of conventional understanding: red octagon. The principle of linguistics relativity holds that the structure of language affects the ways in which its speakers conceptualize their world. English divides time into past, present, future.

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