Sociology 2271A/B Lecture Notes - Lecture 11: Consumerism
14 Jun 2013
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Powerful critique of new modes of domination of control: more powerful than economic. Perhaps even more so; yet example of web2 in ritzer. What to buy and consume is decided by someone else. Individuals are profoundly integrated into consumer capitalist thought and behaviour- mechanics of conformity . Necessary for the smooth functioning of this one-dimensional society. Critical thoughts undermined by the advances engendered by the development of modern industry and technological rationality. Man has freedom in his inner consciousness but. Man is integrated into society and thus has the same standards as society. We don"t have the freedom to be critical of this system because we are so immersed in it. Values, aspiration, ideals that don"t fit are repressed. Robs humans of their individuality in order to make production more efficient. Individual critical thought must now be repressed so it won"t interfere with incredible capitalist successes.
