PSYB45H3 Lecture Notes - Lecture 6: Reinforcement, Operant Conditioning

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19 Jun 2013
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Reinforcement positive- desirable stimulus added in order to increase target behavior. Ex: give him kiss if he gets you flowers. Negative- aversive stimulus is removed in order to increases target behavior. Punishment: positive: aversive stimulus is added in order to decrease a behavior. Ex: your bf come back you give him a massage. Ex: a guy forgets valentine behavior= yelling, screaming, punching at the person. Negative desirable stimulus is removed in order to decrease target behavior. Ex: you refuse to talk to your boyfriend, you burn his clothes. Natural: not arbitrary, not artificial, automatically happens, no one else need to be involved. Ex: when you brush your teeth, you naturally feel clean. Ex: some one gives you a kiss, you feel good. Programmed: artificial, ex: brushing your teeth you getting a dollar; some one made a plan and manipulating a behavior. Unconditioned: you never had to learn it, it naturally came to you.

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