PSYC 2310 Lecture Notes - Authoritarianism, Jean Meeus, Minority Influence
27 Jun 2013
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Chapter 8: social influence: norms, conformity, compliance and obedience. Social norms: unspoken but shared rules of conduct in a formal or informal group. Conformity: the tendency to change our perceptions. It is a change i behabior or beliefs as a result of real or imagined pressure from others. Miller and mcfarland: ask participants to read article for a discussion (written incomprehensible). Completed survey >assumed 37% of other students asked researcher for help. The power of social norms: influence values, beliefs and behaviours. Descriptive norms (describe how people behave in a given situation). Informational approach: informational influence: influence that produces conformity when a person believes others are correct in their judgements and the person wants to be right. Occurs in a new situation: sherif: used the autokinetic effect (when a stationary dot of light is shown on the wall in dark room dot appears to move even though it doesn"t).
