CLAS 1P92 Lecture Notes - Bridgewater, Nova Scotia, Happy Hour
27 Jun 2013
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Document Summary
The chapters lounge is located in the riverside motor inn in bridgewater, nova scotia. They are a quiet comfortable bar with 30 seats and are open from monday to saturday from 4pm to 12:30am. With 95% of the chapters lounge"s sales being drinks, they only sell finger foods such as peanuts. The primary customers are overnight guests at riverside, local groups and clubs, and couples. The competitive advantage for chapters lounge is the quiet and relaxing atmosphere compared to the loud bar scene. The name, size, decour and overall ambiance makes them unique in the area. The current financial situation is better this year than the past couple of years. The average revenue per month in 1997 is. In 1996 the average was (66700/12) and (75700/12) in 1995. Chapters lounge"s goal is to increase revenue to ,000 within the next three years. The threats chapters lounge is facing are their competitors.
