MGM101H5 Chapter Notes -Cognitive Dissonance, Marketing Mix, Relationship Marketing
25
MGM101H5 Full Course Notes
Verified Note
25 documents
Document Summary
Leadership: the process of motivating, influencing, and directing others in the organization to work productively in pursuit of organization goals. Effective leadership: the ability of a leader to get high performance from his or her subordinates. Power influence approach, attempts to explain leadership effectiveness in terms of the amount of power possessed by a leader, the type of power possessed, and how that power is used to influence others within the organization. Trait or competency perspective, has tried to identify the traits and competencies of the effective leaders. Behavior perspective asserts that certain behaviors are related to leadership effectiveness. Transformational perspective suggests that effective leaders transform organizations through their vision, communication, and ability to build commitment to that vision among employees. Strategic thinking: the cognitive ability to analyze a complex situation, abstract from it, and draw conclusions about the best strategy for the firm to follow. Achievement motivation: the unconscious concern for achieving excellence in accomplishments through one"s individual efforts.
