ATS3833 Study Guide - Call Centre, Smoke Screen, Interpersonal Communication
4 Jul 2013
School
Department
Course
Professor
Document Summary
Pr the deliberate, planned and sustained effort to establish and maintain mutual understanding between an organisation (or individual) and its (or their) publics. Promotion via news media proactive e. g. a new product launch. Advocating for client/employer proactive and reactive e. g. anti- smoking campaigns. Responding to media queries reactive e. g. police media. Managing issues/crises reactive and proactive e. g. company redundancies. Seek to make something known to an audience. Use of 3rd party endorsement to inform and persuade e. g. news media mentions. Paid for media to inform and persuade e. g. advertisements. Public (who we want to reach): different publics have different needs and preferences, shape your message to suit. Message (what you want to say): reduce to a simple key message/s, keeps you and the audience on track. Medium (what s the best way to do it): characteristics of the medium/media, technical qualities and requirements. Whom you wish to inform or make aware.
