BSB119 Lecture Notes - Pest Analysis, Target Market, Economist Intelligence Unit

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Tutorial 3: market potential: briefly discuss six (6) conclusions you can draw from an examination of the country data for the republic of. When analysing business potential on an international scale, it is necessary to analyse whether a country is going to offer the greatest potential for growth and profit as a production location and a market. This potential can be impacted by a multitude of factors including the economic, social, cultural and political-legal environments. In order to determine the potential for success when operating in the republic of mazuwa, 6 factors will be considered. Gni refers to the total value of income accruing to a nation"s residents (hill, c. , cronk, t. & wickramasekera, The gni per capita for the republic of mazuwa is ,930 (us$) per annum or approximately per week. In contrast, the gni of the usa in 2009 was ,640 (us$) whilst the gni of australia was ,210 (us$) (the world bank, 2009).

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