PSYC 3170 Study Guide - Midterm Guide: The Peripheral, Likert Scale, Clairvoyance

• School: University of Guelph
• Department: Psychology
• Course: PSYC 3170
• Professor: Masood Zangeneh

Document Summary

Persuasion is a central feature of every sphere of human communication. Persuasion is a powerful and often positive social force. Persuasion is as much as an art as it is a science . Human nature is too complicated and our understanding of persuasion is limited, to predict in advance which influence attempts will succeed and which will fail. Persuasion is not entirely a matter of luck. It happens in a linear form, delayed feedback form, and synchronous form. It happens outside and indoors, every ad is a message of influence/persuasion. Aims are academic and practical (academic) to learn about how and why persuasion functions the way it does by: learning about current theories and research on persuasion (practical) examining numerous illustrations of real-life persuasion. These together help us to become a more effective practitioner of persuasion. We are surrounded by persuasion: obvious or intentional persuasion: billboards, tv commercials, non-obvious or accidental influence: social modeling of risk behaviors in movies.