COMM 296 Chapter : COMM 296 - Class Integrated Marketing Communications
Document Summary
March 16, 11: the promotion aspect of the four p"s. Getting the right message to the right audience through the right: coordinated to deliver a clear unified message. All types of channels and medias carry the same overall message media. Integrating all messages provides firm with best means to reach target audience and enhance value through offering a clear and consistent message. 3elements of imc strategy: customer focused, communication channels, results. Wants to send message that having special fathers day sale. Works inhouse-or in marketing agency to create marketing communication. The symbols, colors and images you want to show: channel of message communication is here (from class) The medium in which the encoded message is presented. The process in which the receiver interprets the message. Spending lots on symbols, colors and images to make it easier for consumers to recognize company to facilitate the decoding: receiver, noise. Individuals who receives the message and processes the info contained in it.
