Business Administration - Accounting & Financial Planning EAC349 Chapter Notes - Chapter 4: Altered Images, Bar Chart, Sans-Serif
29 Jul 2013
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Document Summary
Groups ideas visually so easier to read. Writing include lists and headings; use visuals (graphs) Use white space to separate and emphasize points: make space w/headings/lists, diff. para length (first & last one short); indents/bullets, lists should be parallel so can"t have base" and then questioning". Headings to group ideas and lead the reader: specific but detailed enough, headings at any one level parallel: all nouns or all q"s, topic/functional headings: describe general topic; good for regular reports. Informative/talking heads: add info and interest; help readers think about issues. Limit all caps words: recognize words by shape which is lost when all caps. Max 2 fonts in a document: fixed fonts: every letter takes same space i same as w, proportional: wider letters take more space, serif fonts: little extensions from main stroke; sans serif good for titles. Ragged right margin: margins justified only on the left. Important elements in top left and lower right quadrants.
