EC120 Study Guide - Final Guide: Average Variable Cost, Average Cost, Marginal Revenue
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EC120 Full Course Notes
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Law of demand: other things equal, higher the price of a good, smaller the quantity demanded. Law of supply: other things equal, quantity supplied of good rises when price of good rises. Price elasticity of demand: measure of how much quantity demanded of a good responds to a change in price of that good (% change of quantity demanded / % change of price - always positive) Inelastic demand - price elasticity of demand < 1. Perfectly inelastic demand - price elasticity of demand = 0 (i) Elastic demand - price elasticity of demand > 1. Perfectly elastic demand - price elasticity of demand = infinity (e) Unit elastic demand - price elasticity of demand = 1. Inelastic demand - price and total revenue move in same direction. Elastic demand - price and total revenue move in opposite directions. Unit elastic demand - total revenue remains constant when price changes. Inelastic demand - fall in price decreases total expenditure.