COMM 88 Study Guide - Social Cognitive Theory, Stratified Sampling, Simple Random Sample
Document Summary
People who are similar to each other tend to like each other. Method of authority: ex professor mullin tells you that flash cards are an inefficient way of studying; therefore you believe that they are not useful to study. Method of intuition/logic: common sense, platonic idealism look at the things we know already and use them to logically figure it out if a=b and b=c, then a=c. Observing the world through your senses is misleading and truth comes instead through deep, rational thought and debate. Method of experience/observation seeing it with your eyes, feeling, hearing using your physical senses: personal experience, baconian empiricism . Selective observation you notice some things but not others. Everyday ways of knowing can even lead to conflicting ideas about truth . Combines platonic idealism with empiricism : logic/intuition -> constructing theories. Communication science: use empirical observations to test theories about comm processes. Scientific research is public: published in peer-reviewed journals, opportunity to replicate studies.
