CCT316H5 Lecture Notes - Marlboro Man, White Supremacy
20 Aug 2013
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Beer a case study // know this for midterm. Finally a cold latina making reference to all beer are like women (objectification) Thesis: racism now operates in subtle ways (according to watts & orbe) Advertising and mass culture perpetuate that there is pleasure to be found in racism ex: whassup traditional white supremacy is out the real fun in mainstream popular culture is found with contact. Being authentic isn"t represented nor the concern of the ad. Making fun of african americans is more acknowledged and made mainstream (hooks, 343) the true and actual nature of a group and this instance, african. Americans are unimportant to advertisers the repetition and reproducibility of certain sayings like. We adopts being masculine or feminine based on social cues and norms. We are taught to be a gender that corresponds with our bodies. Have no interest in being accurate but more in being appealing. In advertising from the 1910"s to the 1940"s.
