BU121 Lecture Notes - Lecture 4: Marketing Mix, Switching Barriers, Value Proposition
Document Summary
General rule: concepts only from the textbook readings will be multiple choice questions. No obvious answers, must understand everything from the readings! Material assessed already will not be on the exam (ex. Lecture material in short answers and problems pitch) The art of the pitch continued: connection with the audience. Incorporate the audience"s point of view: make eye contact, grab and keep their attention, keep the audience engaged. It"s important to show confidence, respect, and trustworthiness: look all around the room, don"t necessarily lock eyes with anyone, start a sentence looking at one person, finish the sentence looking at someone else. It"s a conversation, not public speaking at people: be authentic. An approach to reading, thinking, and learning that involves asking questions, examining assumptions, and weighing the validity of arguments . Don"t read something and just accept it. Helps develop strong arguments that are persuasive.
