Philosophy 2074F/G Lecture Notes - Consequentialism, Mouthwash, Normative Ethics
25 Aug 2013
School
Department
Course
Professor
Document Summary
Recall there are seven diff types- today focusing on associating. Induces ppl to buy by associating that product w/ such deep-seated non-market goods as friendship, acceptance, esteem, power, excitement, etc. Prob not b/c deceptive or violating autonomy but by examining virtues and vices at stake. Says cases where autonomy violated rare, but more nb don"t display right moral virtues. Not about duties; rights, consequences, rules (talked about kantiasm and consequentialism (hedonism) But what makes us have good characters? not about acts but about the characters that give rise to certain acts. 1) can be described as another part of normative ethicsc: Axiology studies what makes things (ie pleasure or knowledge) good or bad. Normative ethics of behaviour studeies what makes actions (e. g murder/charity) right or wrong. Virtue ethics studies what makes the character traits of people (eg bravery, greediness) virtuous or vicious.
