MDSA01H3 Chapter Notes - Chapter 10: Opentext, Frankfurt School, Carnivalesque
Document Summary
The key to understanding contemporary media audiences audiences who are consumers and producers (i. e. prosumers) - is pleasure . It is flight from the last remaining thought of resistance : the near-universal condemnation of pleasure was rooted in the widespread belief that. Concerns the subject"s individual desires, and not simply an innate urge to reproduce (not lust) It is always specific to particular times, places, and social relationships: 2. Tactics (the art of the weak) are maneuvers within the enemy"s field of vision. Opposed to strategies (practices of institutions and structures of power) Resistance is an action or practice (occurring temporally), not a product or outcome (existing spatially) Tactics seizes propitious moments, turns events into opportunities, and exploits cracks in the system: 3. Resistance adjusts and amends the existing social order without overturning it. Change is personally productive and fulfilling, not emancipatory. Does not free one from domination: 4.
