SOCIOL 2R03 Chapter Notes - Chapter 10: Social Inequality, Eurocentrism, Class Discrimination

• School: McMaster University
• Department: Sociology
• Course: SOCIOL 2R03
• Professor: Augie Fleras

Document Summary

Few possess the critical skills necessary to unpack media inequalities and put these skills into practice in a way that challenges and resists. Meadia are sites of inequality in terms of their design, organization, operation, and outputs; loaded with ideas that embody those who own and control. The founding assumptions and foundational principles of media"s constitutional order are also racialized, gendered, and classes resulting in images that are inherently racist, sexist, and classist. Media matters: commercially driven, socially constructed, ideologically loaded. Ownership of media is more concentrated than ever, technology may be taking the mass out of the media; exposure to media may improve understanding; however, increasingly superficial levels of comprehension may intensify confusion and conflict. The attainment of thought control in democratic societies in secured through: the commercial logic of mainstream media, their status as discourse in defense of dominant ideology, and their role as institutional (soft) propaganda.