KWB213 Lecture Notes - Jargon, Iso 216, General Idea
8 Sep 2013
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Document Summary
This lecture will help you recognise the purpose of brochures, organise messages, recognise different message strategies, lay out of brochure text, and examples. Brochures can be used for a wide range of messages, with a small amount of text. The general idea of the brochure must be made clear, because the chances are, you only have 400 words. The quality will vary, from glossy expensive brochures, to the average a4 paper sent through the photocopier about a million times. Information will be provided in an appropriate order, with a clear and logical sequence of information, and the text will fit within the design. Stylistically, you want the brochure to be active, direct, clear, simple, and jargon will only be used when relevant. Sentences should be kept short and concise, and the structure should be parallel, and linked to the relevant photographs, which in conjunction with a relevant and interesting design.
