REC101 Lecture Notes - Lecture 6: Cedar Fair, Great Wolf Resorts, Kings Dominion

87 views4 pages

Document Summary

Point of lecture : everything about an organization communicates. Note : mcdonalds is the biggest provider of playground spaces. The cues offered by an organization both internally and externally through symbols, communication, and behavior. The idea of the organization and how it is represented to different audiences. Creates awareness ( people know about your organization put it out there ) Triggers recognition ( recognize the company from their symbols ) Activates already stored images ( e. g nike and mcdonalds ) Allows people to identify with an organization. Associated with organizations where the entire company uses the same visual style, logo etc. Everything in the identity mix is the same for all products and divisions. E. g : great wolf lodge ( niagara falls canada ) Associated with organizations whose subsidiaries have their own style and distinction, but the parent company is still visible in the background. Fairmount hotels & resort ( each location has its own identity )

Get access

Grade+20% off
$8 USD/m$10 USD/m
Billed $96 USD annually
Grade+
Homework Help
Study Guides
Textbook Solutions
Class Notes
Textbook Notes
Booster Class
40 Verified Answers
Class+
$8 USD/m
Billed $96 USD annually
Class+
Homework Help
Study Guides
Textbook Solutions
Class Notes
Textbook Notes
Booster Class
30 Verified Answers

Related Documents

Related Questions