MGHB02H3 Lecture Notes - Subjective Constancy, Central Tendency, Personal Identity

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10 Sep 2013
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Similar to me effect-important fact about social perception. Ppl like those who are similar to themselves. Car sales representative: can dealer tried to say something similar to you. Build up similarities even when there are no similarities. Ppl form perceptions of themselves based on their characteristics and memberships in social categories. Our sense of self is composed of a personal identity and a social identity. Personal identity is based on our unique characteristics (ex. Social identity is based on our perception that we belong to various social groups (ex. Help to answer the question who am i? . We perceive ourselves and others as embodying the most typical attributes of a category or what we called prototypes . Ppl tend to perceive members of their social categories in more positive and favorable ways. When the perceiver encounters an unfamiliar target, the perceiver is very open to the info cues in the target and situation.

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