ENGL104 Lecture Notes - Paul De Man, Richard Hoggart, Jacques Derrida

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Beliefs reflect a group"s fundamental social, economic, political or cultural interests. Primary components are evaluative beliefs about which there are possible alternative judgements. Interested in rhetoric for what it suggests about beliefs and values. Look beyond surface structure to discover the beliefs, values and assumptions it suggests. Ideology is a pattern of beliefs that determines a group"s interpretations of some aspect of the world. Ideological criticism is rooted in basic conceptualisations about ideologies and how they function. Primary idea that multiple ideologies exist in any culture and have the potential to be manifest in rhetorical artefacts. Hegemony is privileging of one group over others. When an ideology become hegemonic certain interests are served by it more than others, supports the interests of those with more power: also accumulates the symbolic power to classify the world for others. Dominant ideology controls what people see as obvious by establishing the norm: provides a sense that things are the way they should be.

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