Business Administration 1220E Lecture Notes - Marble Slab Creamery, Toronto Star, Starbucks
16 Oct 2011
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Business Administration 1220E Full Course Notes
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Document Summary
Marble slab creamery inc. is an ice cream and frozen desert outlet, which. With rights to a marble slab franchise, a goal of ,000 revenue after the first. Executive summary was founded in texas in 1983, that is independently owned and operated by franchises internationally. Through producing fresh ice cream in-store with premium ingredients, Marble slab targeted the high-end price and quality market. year of operation has been targeted. With a ,000 promotional budget for the may. 2008 grand opening; it is necessary to select the most effective advertising mediums while maintaining marble slab"s image. In order to achieve this goal an appropriate placement, pricing, product, and promotional strategy should be planned. Canadian economy and seasonal fluctuations, this franchise should consider these implications to avoid losing market share to direct and indirect competitors. Through the analysis and calculations provided throughout this report, it is evident that the following are the best suited marketing decisions for this particular franchise:
