COMM 1101 Study Guide - Final Guide: Slacktivism, Kony 2012, Internet Service Provider

• School: Trent University
• Department: Communication Studies
• Course: COMM 1101
• Professor: Melissa Aronczyk

Document Summary

Canada: abc, cnn, cbc, tnt, spike, recently, nbc and comcast merged. Both companies owned several cable channels, such as. This is an example of: net neutrality, vertical integration, horizontal integration, consumer society, agency, comcast is also the largest cable provider in the united states, while nbc produces a vast amount of television shows. This shows us that ___________ was also a factor in the merger. Ideology: horizontal integration, representation, vertical integration, agenda setting, the nbc/comcast deal also meant that the largest internet service provider (comcast) would be pairing with a company that has a large stable of popular websites (nbc). ____________: open to closed, micro to macro, private to public, consolidation to convergence. Ideology to myth: alternative media, establishes a dominant reading, causes civil war, portrays thoughts, images and issues not found in the mainstream, prevents net neutrality. It spreads ideas outside the dominant discourse: it allows citizens to make informed decisions.