MCS 1000 Lecture Notes - Rctv, American Marketing Association, Voice Portal

• School: University of Guelph
• Department: Marketing and Consumer Studies
• Course: MCS 1000
• Professor: Anneke Olthof

Document Summary

M. s. , 2001, phd, 2003 - nyu. Bs in electronic engineering, 1984 - usb. Marketing manager of el diario de caracas 1994-95. Mkting & sales mangr of bailey de venezuela . Merlin telecom, co-author of the concept of voice portal. Board of director/advisor of ogc, mtelecom, m. research, item corp. Alexa sponga(spongaa@uoguelph. ca: ba u of waterloo(communication and hr, master marketing and consumer studies, section 1 (8:30 am- 9:20 pm, section 2 (9:30 am- 10:20 pm) Kewen chen(kchen03@uoguelph. ca: ba business administration, master marketing and consumer studies, section 3 (10:30 am-11:20 am) Ran yang (ryang01@uoguelph. ca: ba business administration (international business, master marketing and consumer studies, section 4 (11:30 am-12:20 pm) This course covers the marketing of both products and services. Students will be introduced to the theoretical concepts through lectures and class discussions. You will apply these concepts through case analysis, case simulation and discussion. Alex spongaa@uoguelph. ca will have office hours for all students for questions and clarifications related to the course.