CS100 Lecture Notes - Lecture 2: Understanding Media, The Tokens, Soltyrei
16 Sep 2013
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Document Summary
Medium (singular) any form that carries a message. The term appears in the 1920"s with the rise of national radio broadcasters (cbc, pbs) and large diffusion of newspapers and magazine. It signifies a means for communicating to a public or an audience (not a single person) An email mediates your presence to your friend. The email is an auxiliary of your own presence. Mcluen (book understanding media) - the medium is the message : he gave us the definition of the media not as a channel for transmitting information, but structures of thought and our environment. The letter you send is an extension of my voice. The book i write is an extension of my thought: when we change a media to another it will also change our relation to our environment and our relation to other people. It is different to write a twitter message than it is to put a status update on facebook.
